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Expression of Interest – Provision of Brand Development and Creative Services, Australia's Nation Brand
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Austrade is looking for the best creative minds to develop a unifying, authentic, and compelling nation brand that will differentiate Australia’s competitive position in the global marketplace, now and in the future.
We're looking for an agency that understands the depth and breadth of Australia’s capabilities and most importantly, knows how to articulate Australia’s competitive edge and how to present it to the world.
Australia’s Nation Brand is a whole-of-government initiative to create a stronger nation brand that reinforces our global reputation as:
- a trusted exporter of premium quality goods and services
- an internationally competitive investment destination
- a quality provider of education
- a great place to visit.
Quite simply, the stronger Australia’s global image, the easier it is for Australia and Australians to attract attention, make a difference and succeed on the world stage.
This is a transformational project for Australia and we're looking for the right agency partner to join us for the ride.
The successful agency will be responsible for developing:
(a) a contemporary nation brand platform including (but not limited to) a brand strategy, brand narrative, visual identity, brand architecture, associated brand assets and creative material;
(b) implementing innovative and cost effective ways to activate the brand in key international markets; and
(c) brand activations that encourage partner participation from the private and public sector via cash and in-kind contributions to extend the reach and impact of the brand in key international markets.
The successful agency will be selected via a two-stage process – this Expression of Interest (EOI) followed by a Request for Tender (RFT). Only Tenderers shortlisted following the EOI stage will be asked to respond to an RFT.
2018 to 2021