Closed ATM View - TA1907/2021
Public Relations Agency United Kingdom 2021
The key objective of the partnership is to develop and drive creative PR-led activations that align with Tourism Australia’s overarching vision to become the most memorable and desirable destination on earth.
The successful partner must be able to leverage the latest channels, techniques, tools and thinking to communicate effectively with mainstream and trade print, online, broadcast, radio and social media to maximise consumer engagement. The ability to create memorable and engaging content that earns the attention of the target audience and addresses the barriers to travel for Australia will be critical to the success of this partnership.
They will also need to demonstrate how they can work with other Tourism Australia agency partners in the UK (creative, digital and media) to deliver integrated marketing and communication programs and campaigns.
As a brand that represents the national character of Australia to much of the world, it is important that an agency partner also has a demonstrated understanding and affinity for contemporary Australia, its people and culture as much as understanding and insight into the target audience of High Value Travellers in key markets. High Value Travellers include business events customers, who travel for incentive and reward travel programs as well as working holiday makers, who form a large segment of the UK traveller market, to Australia.
1. Acknowledgment of RFT Process
Having read the RFT documentation, the Tenderer must acknowledge its understanding and acceptance of the RFT process. That process includes the timetable and summary of requirements; the conditions and process for submission by the tenderer; including the requirements to familiarise themselves with each of the conditions and applicable Commonwealth policy requirements; the basis of evaluation of the tender submitted; the additional requirements to be met and the conditions for participation.
2. Standing offer
The terms of supply on which the Tenderer’s submission is provided to Tourism Australia in this document will remain consistently the same for at least 120 days from the Closing Time specified in the RFT.
3. Financial Solvency Checks
The Tenderer should be financially solvent (and in the case of individuals) should not be bankrupt.
4. Employee Entitlements and work health and safety
The Tenderer must not have had a judicial decision made against them relating to employee entitlements and of which they are not satisfying any resulting order from that decision. The Tenderer must also not have had a decision made against them pursuant to the Work Health and Safety Act 2011 and of which they are not satisfying any resulting order regarding failure to protect health and safety of its workers.
Tenderers are required to confirm that they have no such unsettled orders currently against them.
Tenderers must indicate a willingness to comply with health and safety legislation generally, as amended from time to time, including agreeing to comply with any applicable work health and safety law, policy, program or procedure that Tourism Australia may inform the Tenderer.
5. Workplace Gender Equality
The Tenderer and any subcontractor entity must not have been listed as a noncomplying entity by the Workplace Gender Equality Agency as a result of having failed to comply with the yearly requirement to report on gender equality pursuant to the Workplace Gender Equality Act 2012.
6. Public Disclosure Requirements and right of Audit
All Tenderers must be agreeable to the public disclosure requirements of the Commonwealth allowing Tourism Australia with the right to disclose details about the procurement process (including the names of the Tenderer and the subcontractors) and the right of the Auditor General to access and audit the Tenderer’s information, documents and records including that of their subcontractor entities.
The responses provided by the Tenderer must indicate their acknowledgement and agreement to comply with these requirements as well as indicate that their subcontractors are aware and also willing to comply.
7. Fraud and Corruption
The Tenderer must indicate a willingness to co-operate with Tourism Australia’s public accountability requirements under the Public Governance, Performance and Accountability (PGPA) Act 2013. Tourism Australia is committed to minimising the likelihood and impact of any conduct that may be in breach of this Act..
This means that the Tenderer must indicate their acknowledgement and willingness (and to indicate their subcontractors are willing) to adhere to Tourism Australia’s Fraud and Corruption Policy, its Code of Conduct and its Public Interest Disclosure policy (documents that should be made accessible).
8. Prior Contract Deficiencies
If there has been a significant deficiency in the Tenderer's performance of a substantive requirement or obligation under a prior contract with Tourism Australia (and of which was not resolved or amended by the Tenderer) then the Tenderer should potentially be excluded from this process.
9. False declarations
If it becomes apparent during the tendering process that the Tenderer’s response documentation contains a false declaration then the Tenderer should be excluded.
10. Conflict of Interests
That no conflict of interest exists, or is likely to arise, or that would be perceived to have arisen, which would affect the performance of the tenderer’s obligations if they were to enter into a contract with Tourism Australia.
11. Working with direct competitors of Australia
The Tenderer and its subcontractors must not work for any other National Tourism Organisation that is a direct regional competitor of Australia. This includes the national tourism offices for New Zealand, Canada, South Africa and the United States of America. It also includes the State Tourism Office of California. If you are unsure please, ask during the question open period.
12. Working with Australian State Tourism Offices
Tenderers must notify Tourism Australia within 2 days of receipt of RFT with details of any Australian State Tourism Office (“STO”) or other Australian Government Department or Australian Government Agency to whom it provides the Services in market, to enable Tourism Australia to assess the impact this may have on its commercial activities, brand image, competitive advantage and potential risks of conflicts of interests arising. In the event that Tourism Australia considers the provision of services to itself and another STO to affect its best interests or render a conflict of interest, the Tenderer shall be excluded from further consideration in the RFT process.
The proposed contract term is for 36 months commencing ~November 2021.
A 12 month option to extend will form part of the contract, with no gurantee or representation that the option will be exercised.