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Provision of Customer Relationship Management (CRM) System
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Provision of Customer Relationship Management (CRM) System.
The Australian Human Rights Commission’s role is to promote human rights to the community at large through education, policy development and public awareness primarily on the basis of discrimination against age, gender (LGBIT) race, sex, disability and social justice.
To do this, the Commission conducts campaigns, produces reports, evaluations and runs seminars, listening tours, workshops and roundtables all targeted to specific interest groups listed above.
At present the Commission has thirteen teams (including the Disability Discrimination Team and the Age Discrimination Team) that run projects to target groups (for instance, disability peak bodies and superannuation companies). The teams currently utilise their own contact lists. There are approximately 74 lists containing anywhere between 20 to 17,500 contacts that are held in 52 Excel spread sheets, one Access database, 11 Outlook Contact lists and 10 Word documents being used to communicate with stakeholders. At present there are approximately 64,000 contact names in total containing duplicates, errors and out-of-date entries.
Because each of the Commission teams maintain their own contact lists and there is no cross comparison between the lists, some contacts could conceivably receive five Christmas cards from the Commission per year.
The Commission needs to consolidate its disparate contact lists and manage them more effectively to better communicate with and understand its audience as well as grow the Commission’s audience.
Please see Attachment B CRM Functional Specifications.
5.00pm local time at Sydney, NSW on 17th September 2013