Closed ATM View - PRI-00004050
Entrepreneurs' Programme Learning Event Series – IP and International Brand Protection
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The successful applicant will be required to develop and deliver up to 10 half-day learning workshops on practical and engaging information about how to plan for international markets on topics including export readiness, market entry methods, IP protection and brand building. The maximum number of participants per workshop is estimated at 25.
The successful supplier will have knowledge of the Food and Agribusiness sector and will tailor the workshop material to the sector audience.
The successful supplier will supply materials and assessment tools relevant to the learning outcomes for participants and effectiveness of workshops. However, the successful supplier will not be required to provide a venue for each workshop where the Customer will arrange a suitable venue in all potential delivery locations.
The workshops should include sector specific examples and case studies.
Learning outcomes for workshop participants:
- getting export ready, product readiness and market entry options
overview of e-commerce
marketing, social media and building your brand internationally
IP protection and international contracts
avoiding substitution and counterfeiting
export strategy and entry methods
Interested suppliers are invited to respond to this ATM by the closing date on the coversheet.
No mandatory conditions for participation are specified.
The Department expects an initial contract term of 12 months. It is envisaged that a mutually agreed extension option would be included in the contract.