Closed ATM View - TA1110/2021
Public Relations Agency - South East Asia 2021
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Tourism Australia is looking to partner with one service provider to develop and implement public relations programs to support the organizations global and regional marketing and communications campaigns in South-East Asia and to provide services for PR projects and campaigns over the next 36–60 months.
The key objective of the partnership would be to develop and drive creative PR-led activations that align with Tourism Australia’s overarching vision to become the most memorable and desirable destination on earth.
The successful partner must be able to leverage the latest channels, techniques, tools and thinking to communicate effectively with mainstream and trade print, online, broadcast, radio and social media to maximise consumer engagement. The ability to create memorable and engaging content that earns the attention of target audiences and addresses the barriers to travel for Australia will be critical to the success of this partnership.
They will also need to demonstrate how they can work with other Tourism Australia agency partners in the region (creative, digital and media) to deliver integrated marketing and communication campaigns.
As a brand that represents the national character of Australia to much of the world, it is important that an agency partner also has a demonstrated understanding and affinity for contemporary Australia, its people and culture and insight into the target audience of High Value Travelers in key markets.
Further details on Tourism Australia’s requirements are outlined in Part D (Statement of Requirements).
Question time closes on 21 October 2021 at 8:00pm AEDST (5:00pm SGT)
Please see the RFT documentation, Attachment 1, section 3 for a full description of the Conditions of Participation. A summary of them is here:
- Acknowledgment of RFT Process
- Standing offer of validity period of 120 days
- Financial Solvency Checks
- Employee Entitlements and work health and safety
- Workplace Gender Equality
- Public Disclosure Requirements and Right of Audit
- Fraud and Corruption Disclosures
- Prior Contract Deficiencies Disclosures
- No False Declarations
- Declared Conflict of Interests
- Limitations on working with direct competitors of Australia.
- Limitations on Working with Australian State Tourism Offices.
The proposed contract term is for 36 months commencing ~February 2022
Up to Two 12 month options to extend may form part of the contract, with no gurantee or representation that the option will be exercised.