Closed ATM View - TA001/2020
Global Media Services for Tourism Australia
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Tourism Australia to identify and contract one or more high-performing media agencies to deliver services:
(a) media planning, buying and reporting and ancillary services across a range of international markets and within Australia and New Zealand (Part A); and
(b) search engine marketing (SEM) and search engine optimisation (SEO) in the Chinese market (Part B).
Some organisations capable of delivering Part A may not have the required capability to adequately deliver Part B. While Tourism Australia has a preference for a single provider, it is open to:
(a) offers for both Parts A and B, including where a tenderer may subcontract another company for Part B; or
(b) separate offers for Part A and Part B.
In short, interested organisations may tender for Part A, Part B or both.
The aim is to select the right agency partners, within the right operating model or models, to deliver the required services. Tourism Australia’s media-focused partners have been and will continue to be crucial in underpinning its communication program across the world, including in the domestic market.
See Request for Tender document and Attachment 1A - Tender Response Schedule for further information.
The Closing Date for the Tender is Monday, 21 December 2020 at 3 pm (AEDT). See Request for Tender document and Addendum #03 of 11 November 2020 for further information.