Closed ATM View - TA16031/2019
PROVISION OF PUBLIC RELATIONS SERVICES IN NORTH AMERICA
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Canberra, Sydney, Melbourne, Adelaide, Perth, Brisbane, Darwin, Hobart
Tourism Australia is looking to partner with one Service provider, or providers, to develop and implement public relations programs to support the organizations global and regional marketing and communications campaigns in Australia and to provide services for global PR projects and campaigns over the next 24-36 months.
• The key objective of the partnership would be to develop and drive creative PR-led activations that align with Tourism Australia’s overarching vision to become the most memorable and desirable destination on earth.
• The successful partner must be able to leverage the latest channels, techniques tools and thinking to communicate effectively with mainstream and trade print, online, broadcast, radio and social media to maximise consumer engagement. The ability to create memorable and engaging content to earns the attention of the target audience and addresses the barriers to travel for Australia will be critical to the success of this partnership.
• They will also need to demonstrate how they can work with other Tourism Australia agency partners in the USA and Australia (creative, digital and media) to deliver integrated marketing and communication programs and campaigns.
• As a brand that represents the national character of Australia to much of the world, it is important that an agency partner also has a demonstrated understanding and affinity for contemporary Australia, it’s people and culture as much as understanding and insight into the target audience of High Value Travellers in key markets. High Value Travellers include business events customers, who travel for incentive and reward travel programs.
Further details on Tourism Australia’s requirements are outlined in Part D (Statement of Requirements).
Tenders will be evaluated in accordance with the evaluation process outlined in clause 7 of Part C (Tender Evaluation).
Tourism Australia proposes to engage the successful Tenderer to provide the Services in accordance with the Draft Contract set out in Attachment 3.
1. Acknowledgment of RFT Process
Having read the Request for Tender documentation, the Tenderer must acknowledge its understanding and acceptance of the RFT process. That process includes the timetable and summary of requirements in Part A, the conditions and process for submission by the tenderer in Part B including the requirements to familiarise themselves with each of the conditions and applicable Commonwealth policy requirements set out in Part B, the basis of evaluation of the tender submitted in Part C, the additional requirements to be met as set out in Part D and the conditions for participation in Part E.
2. Standing offer
The terms of supply on which the Tenderer’s submission is provided to Tourism Australia in this document will remain consistently the same for at least 120 days from the Closing Time specified in Part A.
3. Financial Solvency Checks
The Tenderer should be financially solvent (and in the case of individuals) should not be bankrupt.
4. Employee Entitlements and work health and safety
The Tenderer must not have had a judicial decision made against them relating to employee entitlements and of which they are not satisfying any resulting order from that decision.
The Tenderer must not have any unsettled orders resulting from any decision made against them pursuant to the Work Health and Safety Act 2011, regarding failure to protect health and safety of its workers.
The Tenderer agrees to comply with applicable health and safety legislation at all times, and all applicable policies, or programs that Tourism Australia may inform the Tenderer of and require the Tenderer to comply with, at any time.
5. Workplace Gender Equality
The Tenderer and any subcontractor entity proposed in the RFT must not have been listed as a noncomplying entity by the Workplace Gender Equality Agency as a result of having failed to comply with the yearly requirement to report on gender equality pursuant to the Workplace Gender Equality Act 2012.
It is a Condition of Participation of this RFT process that Tourism Australia will check this list and not enter into a contract with a person or organisation that happens to appear.
6. Entities listed as terrorists or subject to sanctions
The Tenderer’s attention is drawn to the list of individuals and entities maintained by the Department of Foreign Affairs and Trade that are associated with terrorist acts implemented pursuant to United Nations Security Council (UNSC) resolution 1373 (2001). It also includes those individuals and entities that are subject to targeted financial sanctions or travel bans under Australian sanctions laws to which the Charter of the United Nations Act 1945 and the Autonomous Sanctions Act 2011 currently applies. This list is the ‘Consolidated List’ and can be found at http://dfat.gov.au/international-relations/security/sanctions/pages/consolidated-list.aspx.
It is a Condition of Participation of this RQT process that Tourism Australia will check this list and not enter into a contract with a person or organisation that happens to appear. This extends to any subcontractor listed in section 2 of this document
Please note that Tourism Australia will not enter into a contract with a person or organisation listed as a terrorist organisation pursuant to the Criminal Code Act 1995 and of which is published at
It is a Condition of Participation of this RFT process that Tourism Australia will check this list and not enter into a contract with a person or organisation that happens to appear. This extends to any subcontractor listed in section 2 of this document
7. Public Disclosure Requirements and right of Audit
The Tenderer’s attention is drawn to the public disclosure requirements of the Commonwealth set out in Part B of the Request for Tender documentation allowing Tourism Australia with the right to disclose details about the procurement process (including the names of the Tenderer and the subcontractors) and the right of the Auditor General to access and audit the Tenderer’s information, documents and records including that of their subcontractor entities.
The Tenderer must acknowledge and comply with these requirements as well as indicate that their subcontractors are aware and also willing to comply with them.
8. Fraud and Corruption
The Tenderer must be willing to co-operate (and ensure their subcontractors co-operate) with Tourism Australia’s public accountability requirements under the Public Governance, Performance and Accountability (PGPA) Act 2013. Tourism Australia is committed to minimising the likelihood and impact of any conduct that may be in breach of this Act.
The Tenderer must also be willing to familiarise itself and comply with Tourism Australia’s Fraud and Corruption Policy, its Code of Conduct and its Public Interest Disclosure policy (documents that are available on TA’s website or on request by the Tenderer).
9. Prior Contract deficiencies
If there has been a significant deficiency in the Tenderer's performance of a substantive requirement or obligation under a prior contract with Tourism Australia (and of which was not resolved or amended by the Tenderer) then the Tenderer may potentially be excluded from this process.
10. False declarations
If it becomes apparent during the tendering process that the Tenderer’s response documentation contains a false declaration then the Tenderer should be excluded.
11. Conflict of Interests
There must be no conflict of interest existing, or one that is likely to arise, or that would be perceived to have arisen, which would affect the performance of the tenderer’s obligations if they were to enter into a contract with Tourism Australia.
12. The Respondent must have the following insurances at the commencement of any ensuing contract, and provide details as required under item 3, of Schedule 1, RFQ Response Schedule:
• Public Liability Insurance: Minimum AUD $10mil for each occurrence
• Professional Indemnity Insurance: Minimum AUD $10mil for each occurrence
13. The Respondent, its subsidiaries etc, and its subcontractors, must not work for any other Australian State Tourism Organization (“STO”), National Tourism Organisation (“NTO”), that is a direct regional competitor of Australia. This includes New Zealand, South Africa, France, United Kingdom, Japan and Italy.
14. Respondents must notify Tourism Australia within 2 days of receipt of RFT with details of any Australian State Tourism Office (“STO”) to whom it provides PR Services in Australia to enable Tourism Australia to assess the impact this may have on its commercial activities, brand image, competitive advantage and potential risks of conflicts of interests arising.
In the event that Tourism Australia considers the provision of services to itself and another STO to affect its best interests or render a conflict of interest, the Respondent shall be excluded from further consideration in the RFT process.
Commencement of services 1 August 2019.
The proposed contract term is: 24 Months.
The contract will provide for an option to extend the term for a further 12 Months. There is no guarantee or representation that options will be exercised.