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Closed ATM View - C2009-00865-2
Building Brand Australia - Brand Development and Promotion Phase
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C2009-00865-2
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Austrade
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60105409 - Brand marketing or advertising instructional materials
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17-Sep-2009
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ACT, NSW, VIC, SA, WA, QLD, NT, TAS, Overseas
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Expression of Interest
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Austrade invites expressions of interest from suitably qualified companies to develop a contemporary national brand and associated resources for Australia. The successful proponent will be required to clearly articulate Australia's brand position in the context of the global marketplace through the development of a brand strategy, identity, architecture and associated creative material. The successful proponent will also be required to develop and implement innovative and cost effective ways to promote the brand internationally. The successful proponent will be selected via a two stage process – Expression of Interest (EOI) and Request for Tender (RFT). Proponents short listed following the EOI will be asked to respond to a RFT. It is anticipated that the successful proponent will deliver services over a four year period.
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Instructions on how to open the AEM file are contained in the EOI document
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- The proponent and any subcontractors must not be bankrupt or insolvent;
- The proponent and any subcontractors must not have had significant deficiencies in performance of any substantive requirement or obligation under a prior contract;
- The proponent and any subcontractors must not be named as not complying with the Equal Opportunity for Women in the Workplace Act 1999; and
- The proponent and any subcontractors must not be named on the list of persons and entities designated as terrorists under the Charter of United Nations (Anti-Terrorism Measures) Regulations 2001.
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2009-2013
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AusTender